ACTIONS

• Conceived and executed B2B2C Paslode Tool & Fastener Category Management Programs for Distributors / Dealers
• Leveraged high impact  category management programs including:
  • Sell-in / sell-thru programs to secure placement of   core tools & fasteners and core plan-o-grams
  • Special pricing on Tools | Accessories | Fuel for targeted user conversions
  • Field Support / Builder Engagement - tetraGRIP SubFloor Fastener
  • Dealer display conversion programs
  • Dealer Product Training, User trials
  • Dealer Event Marketing
    • Demo Days, Trade-In Events
    • Tool Service / Cleanings
  • Quarterly Marketing calendars
  • Exclusive promotions 
    • Pallet buys, pack-in promos

RESULTS

• Delivered $2.5M in Wholesale / STAFDA distribution channel growth