Researched, Developed & Commercialized

Portable 13" 2- Speed Finishing Planer

Key Actions

• Spearheaded Portable  Planer Product Strategy & Roadmap identifying need for new larger capacity planer to revitalize threatened $25M category

• Authored comprehensive product brief for a new larger capacity portable planer with innovations to address key needs of ease of use, repeatability, quality finish and dust collection

• Secured management approval, engineering development resources and $350K capital investment 
  • Competed detailed category analysis and secondary research
  • Completed competitive testing, performance evaluation, category analysis & competitive positioning, service / warranty analysis
  • Conducted product research with woodworkers and carpenters
• Championed and delivered Lowe's Woodworking Product Line Review 
• Developed  "Woodworking 101 promotional pack-in video featuring Scott Phillips of the American Woodshop

Results

• Secured Placement @ Lowe's

• Delivered $7M in incremental "new to company" revenue 

• Won (2) new product awards from key woodworking publications 

Celebrating New Product Launch and Editorial Awards with the Product Development Team