Researched, Developed & Commercialized

1-1/2" Compact Positive Placement^®

Metal Connector Nailer

Key Actions

• Conducted jobsite research with framers, clip crews (metal hardware installers) and deck builders to identify user needs and preferences and  product quality issues
• Engaged users in coastal and seismic areas (FL, TX, CA) as well as several multi-family sites 
• Conducted category analysis to identify competitive positioning
  
• Led the re-design/re-launch of new compact 1-1/2” Nailer.

• Authored comprehensive product brief for a new compact, lightweight, highly reliable 1-1/2" Metal Connector Nailer

Results

• Revitalized flagship Positive Placement^® Metal Connector Nailer driving $1.5M in sales.