Category Management - Product Promotions & Merchandising

Cordless

Framing Nailer 

Quarter Pallet

Pack-In Promo

CHALLENGE

  • Grow sales in a maturing category

ACTIONS

  • Developed QTR PALLET End User "Pack-In" Promo
    • Leveraged low cost high perceived value accessories 
  • Creatively developed logistic solution for promo allowing distributors to break pallets and then cross dock QTR PALLETS to dealers
  • Validated opportunity & secured forecast from Sales
  • Worked with Supplier & Manufacturing on QTR Pallet assembly
  • Communicated promo details and calendar to internal / external sales teams 
  • Created customizable dealer promo flyer templates 

PROMO RESULTS

  • $750K+ SALES - 1st wave

  • $250K+ Sales - 2nd Wave

Cordless 

Finish Nailer 

Bonus Kit

Pack-In Promo

CHALLENGE

  • Grow sales in a maturing category

ACTIONS

  • Developed Master Carton “Bonus Kit” Pack-In Promo
  • Developed Bonus Kit End User "Pack-In" Promo
    • Communicated promo details and calendar to internal / external sales teams 
    • Created customizable dealer promo flyer templates

    PROMO RESULTS

    • $500K+ SALES

    Recognizing and celebrating Operations and Manufacturing teams

    for promotional execution and support that led to significant growth