Expert at Voice of the Customer Research

  • I thrive getting my boots dirty and engaging users and seeing  the full product use cycle 
    • Where they work / How they work ? Why they use product ? How they store and repair products
  • I hold tradesmen and craftsmen in high esteem and I enjoy engaging them and developing relationships with them on residential and commercial construction sites, in union training centers, in their work truck/ trailer and on manufacturing floors
  • I am also curious and enjoy interfacing with DIY / Consumers in their homes, garages and back yards
  • I am curious to see:
    • How products "live" in the end user's world
    • learning What problems / issues have caused these users to develop a work around solution
    • What makes up their solution ecosystem (product + key accessories) 

User Research Examples

Consumer Research

VOC Research 

  • Competitive Use  & Comparison  of Battery powered Handheld Blowers

 

  • Identified several unmet needs

 

  • COMFORT

    • Ergonomics - Hand & Trigger 

    • Want ability to adjust all controls with One Hand

    • Female

      • ERGO > POWER

      • Want to be able to use 2nd hand to hold blower

      • Need for 2nd handle

 

  • CONTROL

    • Need to easily achieve and maintain a Low Speed for controlled "Nice & Easy" blowing for cleanup

    • Want a highly responsive trigger

    • Do not want blower to disperse debris into their face  

    • Did not think about Low Speed Control when purchasing - need to educate consumers about value of feature  

Construction Trade Research

Gathering Need Statements from Transcribed In-Depth Interviews 

Grouping and affinitizing needs into a prioritized hierarchy

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